It's time for a radical solution.

Improving outcomes and lowering costs can be easier and cheaper than you think.

IWE’s Wellness Coach training gives clinicians and staff skills that
help increase patient self-care, improve adherence, reduce adverse events,
boost outcomes, and increase patient satisfaction.

Cross-train your team to enhance patient experience and optimize outcomes

Percentage of Admissions Caused by Drug-related Adverse Effects

  • Hospital Admissions 69% 69%
  • Nursing Home Admissions 40% 40%

Poor adherence results in tens of thousands of unnecessary hospitalizations, unprecedented rates of adverse events and deaths per year. This graph shows the percentage of admissions caused by drug related adverse events: Drugs don’t work in patients who don’t take them.


Make Patients Partners in Care

Clinicians and Staff Who Put Coaching Skills to Work Create Collaborative Partnerships that Support Patients’ Good Self-Care

Throughout the world, the well-being of entire communities is under threat. Obesity with its many associated medical problems, substance use, and mental illness impose a profound burden on individuals, families, and communities. Under current healthcare systems, especially in America, this translates into an untenable situation. Costs are unsustainable and outcomes are poor. And many people who need care don’t even get it.

At the individual level, the only way to address these challenges is to engage people in their own self-care and wellness behaviors. At the community level, it’s about transforming our culture from a sick-care model to a wellness model.

It’s not a matter of more explaining, directing, prescribing, or educating. The mechanistic “fix it” approach simply doesn’t work.

What does work it to offer support that is individualized and helps each patient marshal their own strengths, skills, and resources to achieve goals that are important to them.

IWE’s Level 1 Wellness Coaching Certification gives clinicians and staff the skills to forge collaborative partnerships with patients so that patients become active participants in their own health and well-being. This improves outcomes, increases patient satisfaction, and reduces costs.

Better self-management has long-term effects too, because the skills patients develop now will serve them into the future. And, empowered, engaged patients serve as models for others, spreading the benefit beyond just one person.

Get the Whole Staff Involved

Incorporate Wellness Coaching into
Every Clinical Encounter

When staff–from frontline workers, such as receptionists, medical assistants, and pharmacy technicians, to advanced-level clinicians, including nurses, physician assistants, pharmacists, and physicians–are cross-trained as Wellness Coaches, it means that the patient’s entire encounter–from the first moment of contact with the practice until the end–is oriented to increasing the patient’s self-empowerment and self-efficacy.

“What counts is not what a good job you think you’ve done. It’s whether the patient believes you’ve understood and helped them.” 

Provide Help When and How It’s Needed

Extend Care by Incorporating Frontline Workers as Wellness Coaches

The average patient spends 100 minutes in the clinical setting and 525,600 minutes in life beyond it. What happens in the gap?

Lower-cost, frontline workers can help extend care by bridging that gap between clinic and home.

Frontline workers serve under any one of 150 job titles, including patient navigators, community health worker, health promoter, and outreach advisor, Frontline workers reach people where they live, work, learn, play, and pray. When cross-trained with wellness coaching skills, frontline workers are better able to support good self-care, ensure that people are able to put prescribed regimens into practice, provide emotional support, increase problem-solving skills, and provide continuity between clinical visits.

“Achieving good outcomes requires more than a one-size-fits-all approach.”

Learn more about Wellness Coaching


Real Science, Real Results

IWE’s approach to wellness coaching is grounded in solid science.

From strategies to engage people and tools to assist them make meaningful, sustainable change to methods for measuring outcomes, IWE’s model combines evidence-based practices from SAMHSA’s* National Registry of Evidence-based Programs and Practices.

IWE’s Approach to Outcomes Helps Clinicians with Real-time Feedback

IWE trains healthcare providers to use real-time outcomes instruments to measure their wellness coaching outcomes on a session-by-session basis. If the immediately outcomes aren’t met, then long-term outcomes, such as improved blood pressure, cholesterol, and A1c, don’t have a chance. By measuring outcomes on a session-by-session basis, healthcare professionals can modify their approach to better fit the patient or help patients make mid-course adjustments in their own lifestyle practices.

*SAMSHA, the Substance Abuse and Mental Health Services Administration is the agency within the US Department of Health and Human Services that leads public health efforts to advance the behavioral health of the nation.

CWC1 - Healthcare Providers Flyer_Aug 2015

Cross-train Now!

Get skills that will make a difference…to you and your patients.

Incorporate Wellness Coaching into the Care You Provide

Get the low-cost solution for an overburdened system. Help patients help themselves.